When you think of sales, you might conjure up an image of a slimy car sales person trying to scam you into buying a car. Sales tends to have people put their guard up if done poorly. However, you don’t have to be a slimy sales person to monetize your blog in an honest way. In this blog post, we will cover how you can monetize your blog through the sales method without coming across as an annoying sales slimy sales person.
The five blog monetization models:
Use the Gary Vaynerchuk method to develop goodwill
The famous social media guru and New York Times best selling author, Gary Vaynerchuck published a book called “Jab Jab Jab Right Hook” where he teaches you when to give away free stuff and when to sell.
Gary V basically says that you can’t just sell your product or services to people right off the bat. Doing so will cause them to raise their guards up and have a negative image of you and your brand.
Instead, the better method is to give away as much free content as possible. As a result, you develop a good relationship with your prospective customers. When you finally sell your customers something, no one will be upset because you’ve been very generous with giving away so much freebies in the past.
At the bare minimum, you will want to give away three free contents (3 jabs) before you ask for the sale (right hook). Obviously, the more free content you give prior to asking for the sale, the better.
Channels where you can sell your products and services
Now that you have an idea how often you can ask your customers to buy your products and services, we now look into online channels that you can use to sell your products or services. They are the following:
- In person
The blogging sales model is actually quite simple. You write articles on a consistent basis and sprinkle links to your sales page where relevant.
For example, if you write an article on how to save money on accommodations, you can sprinkle a link somewhere in the article taking them to your eBook or online course or service where you can teach them even better information on saving money on accommodations.
Having YouTube presence is great because it’s the second biggest search engine in the world. By having a YouTube channel on top of your blog, you can reach audiences that don’t like reading and instead prefer to watch videos.
For example, you can write an article and have a video version of that article. At the end of each of your videos, you can pitch that they can purchase your products or services in the video description below.
There’s a popular saying among internet marketers that the money is in the list. This is very true because if you have a big enough email list, some of them is bound to be interested in purchasing your products or services.
It’s highly recommended that you offer a free newsletter that offers value to readers. At the same time, you don’t want to be pushy so you don’t want to keep selling to your email subscribers.
I recommend you only pitch your products or services a maximum of once a month to your email subscribers. This is a great way to have the fine balance between giving free value while trying to earn income online.
If you do presentations in person, you can pitch to the audience that you have a blog. Because those individuals have met you in person, they will be more likely to make a purchase from you because they already trust you as a result of having met you and having face to face interaction.
Building a healthy relationship with your readership is a great way for you to build a fan base who prefer to make a purchase from you because they already know you as oppose to some random blogger they know online.
Travel and Live Free’s monetization model
Travel and Live Free actually focuses on two monetization model. The first is Branding which you can read up on here if you haven’t done so already. Basically, I write lots of articles on travel and as a result, I position myself as an expert on the subject.
Travel and Live Free also uses the sales model. Once in awhile, I do product launches and seasonal sales in the blog.
My goal is to first build a relationship with the readers and to offer products and services that solve a problem that they have when it comes to travel, earning online income, or freedom. And my target audience are Canadians.
The sales model is great if you are someone that is good at building relationships with your audience. People like buying from someone they like. Your goal then is to then figure out the problems that your audience is having that is relevant to your niche. Then, put together a solution in the form of an online product or a service.
In the next blog post, we will be covering the staff writing model for those who are interested in blogging; but not interested in any of the models we covered thus far.